Book

“Books to effective executive coaching”

published in June 2006 by Thorogood

In the foreword Sir John Whitmore writes:

“The core of the book is around what the authors call the Achieve Coaching Model®, a seven stage elaboration of the widely used GROW model. I hope this will serve to downgrade GROW, not because there is anything wrong with the GROW sequence for asking coaching questions – far from it. Unfortunately, however, the memorable nature of the mnemonic GROW and its association with coaching has obscured, or even replaced, in too many minds the real principles of coaching, that of building the Awareness and the Responsibility of the coachee. This model and the whole book will help to restore the priorities.HR professionals and their companies are faced with more and more coaching offerings and find it harder and harder to chose between them. Accreditation is spreading and the criteria becoming more consistent but that alone does not tell them who to choose. This book will be of great help to those who want to know what to expect and what to look for in a coach.”

- Sir John Whitmore

"What makes this book so valuable is its educational, practical and international focus. I applaud the authors for revealing the inner workings of their executive coaching model so that practitioners and prospective clients alike may learn and better grasp the essence of this remarkable intervention known as executive coaching."

- Wendy Johnson, President and CEO, Worldwide Association of Business Coaches (WABC)

“With a myriad of books and papers available on the ever popular topic of coaching it is refreshing to find such a practical and structured guide written by people who are true practitioners and clearly have deep working knowledge of their field. It is also encouraging to see a new model being explored beyond the GROW model which builds on the tried and tested thinking and enhances it. In an area where accreditation and professionalism is paramount then this should text should be on the recommended reading lists."

- Brian Wishart,  European Head of Organizational Development, BP Group

“This book is a structured, practical and pragmatic guide that will help coaches and coached alike.  It lays bare the fundamentals of what good coaching is.  Charlatans beware!’ 

 - Charles Carter, formerly Head of Strategy Consulting, Accenture

"A practical, usable manual which benefitted me greatly despite having many years of Executive Coaching experience. The content is insightful and original and has given me many new ideas to improve upon my skills and approach."

- Roger Minton, formerly HR Director, House of Fraser Retail Ltd